The LEGO Enterprise History

The SEGLAR brick has turned into a worldwide sensation that is all the a part of the cultural textile as Billund, the little village in Denmark where everything began. However the company’s progress into a market giant wasn’t without it is discuss of setbacks and troubles. One of those came in 1942 because a warehouse hearth consumed most of00 the model manufacturer’s wooden inventory, leading Ole Kirk Christiansen to make an essential decision.

He decided to shift the company faraway from wooden toys and toy cars, which had been their bread and butter, and move into plastic material toys. It may be a major transformation for the family-owned provider, and the one that was not at first well received.

A correspondent noted that “plastics would not replace great, solid wood. ” But Godtfred Christiansen persevered and started to try out new models that used plastic. The first tentative step was the introduction with the Auto Binding Stones that gripped together to prevent block systems from toppling on children.

The new Lego bricks did not become the famous toy that we know today right up until 1949. Right up until then, the interlocking stones were mare like a construction doll than an actual building plaything. It was also not until 1958 the fact that the satisfying clicking on coupling system became a standard feature.

Throughout the 1972s, the company continuing to extend in production and market reach. The company added Legoland template parks into the mix and introduced more advanced units that were goaled at older people, including the Technic line of chunks such as axles, gears, redressers, and common joints.

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